Base44 statistics read like a typo at first glance. The AI app builder started as a side project, sold to Wix for about $80 million in June 2025 with eight employees, and its founder says it passed $200 million in ARR in August 2026.
Wix itself confirmed $100 million in March 2026 and about $150 million in May 2026, which makes this one of the best-documented growth stories among vibe coding tools, because a public company put the numbers in its earnings releases.
Base44 statistics at a glance
| Metric | Figure | As of | Source type |
|---|---|---|---|
| Acquisition price | About $80M initial, plus earn-outs through 2029 | June 18, 2025 | Wix press release |
| ARR (founder statement) | $200M+ | August 2026 | Founder post, reported by CTech |
| ARR (Wix disclosure) | About $150M | May 13, 2026 | Wix Q1 2026 results |
| ARR (Wix disclosure) | $100M | March 4, 2026 | Wix Q4 2025 results |
| Users (last Wix-disclosed figure) | 2M+ | Nov 19, 2025 | Wix Q3 2025 results |
| Users (unattributed estimate) | 10M | Aug 2026 | Sacra |
| New paying subscribers | 1,000+ per day | Nov 2025 | Wix Q3 2025 results |
| Gross margin | Near zero entering 2026; about 60% expected in 2H 2026 | Aug 4, 2026 | Wix Q2 2026 results |
| Paid plans | $16 to $160 per month, billed annually | Oct 20, 2026 | Base44 pricing page |
| Trustpilot | 2.8 out of 5, 917 reviews | Oct 20, 2026 | Trustpilot |
ARR means annual recurring revenue, a run-rate based on current subscriptions. It is not the same as revenue booked in a year, and some sites mix the two up.
Base44 revenue and ARR
Here is the growth path, with the source for each step:
| Date | Reported ARR | Source |
|---|---|---|
| May 2025 | About $3.5M | Reddit post, via GetLatka (secondary) |
| Aug 2025 | About $15M | Founder LinkedIn post, via GetLatka (secondary) |
| Year-end 2025 | At least $50M expected; $59M estimated | Wix guidance (Nov 2025); Sacra estimate |
| March 4, 2026 | $100M | Wix Q4 and full-year 2025 release |
| May 13, 2026 | About $150M | Wix Q1 2026 release |
| August 20, 2026 | $200M+ | Founder Maor Shlomo’s post, reported by CTech |
Wix’s CEO said the $100 million mark arrived “just one year after its founding and 9 months after our acquisition.”
CTech reported on August 20, 2026 that Base44 hit $100 million about five months before the $200 million announcement and added roughly $50 million of ARR after Wix disclosed its $150 million run rate in May.
Two cautions. The $200 million figure comes from the founder’s own post, not a Wix filing, and Wix’s Q2 2026 release did not give an ARR number. And the earliest two lines come from a data aggregator that cites social posts, so treat them as rough.
Margins are the other half of the story
Fast ARR is only useful if the business keeps some of it. Wix said in its August 4, 2026 results that Base44 had “near-zero non-GAAP gross margin entering the year” and expects about 60% in the second half of 2026.
The company credited Base 1, Base44’s own large language model, with giving it more control over compute and inference costs, which Wix calls the largest cost driver for AI-native businesses.
Earlier, in November 2025, Wix said its full-year non-GAAP gross margin guidance was 68% to 69%, reflecting higher AI costs from stronger Base44 demand and usage.
Its 2026 free cash flow margin outlook of low- to mid-20% (March 2026) is also below the roughly 30% projected for 2025 (November 2025), which management tied to Base44’s growth and investment.
The Wix acquisition in numbers
| Item | Detail | Source |
|---|---|---|
| Announced | June 18, 2025 | Wix press release |
| Initial consideration | About $80M in cash | Wix; TechCrunch |
| Retention bonuses | About $25M of the $80M, paid to employees | Wix |
| Earn-outs | Additional payments through 2029, amounts not stated | Wix |
| Team at sale | 8 employees | TechCrunch, citing Wix |
| Users at sale | About 250,000 | TechCrunch |
| Founder’s profit, May 2025 | About $189,000 | Founder’s posts, via TechCrunch |
| Ownership before sale | Solo founder, bootstrapped | TechCrunch |
TechCrunch reported that Base44 reached 10,000 users in its first three weeks and launched publicly about six months before the sale, with no exact launch date given.
CTech reported in August 2026 that Wix disclosed an extra $41 million payout to founder Maor Shlomo after performance milestones, bringing his proceeds above $150 million.
I could not find that figure in the Wix Q2 release text I read, so confirm it against Wix’s filings before quoting it.
Base44 user statistics
| Milestone | Users | Date | Source |
|---|---|---|---|
| First three weeks | 10,000 | Early 2025 | TechCrunch |
| At acquisition | About 250,000 | June 2025 | TechCrunch |
| Wix Q3 results | 2M+ (“served”) | Nov 19, 2025 | Wix |
| Sacra estimate | 10M | Aug 2026 | Sacra, not attributed |
Wix described the 2 million figure as about seven times the user base when the deal closed, per CTech’s coverage of the November 2025 results.
Wix has not published a newer user count in the Q4 2025, Q1 2026, or Q2 2026 releases I read. The 10 million figure circulating online comes from Sacra without a stated source, so label it as an estimate.
Two other Wix-reported points help explain the growth. Wix said Base44’s share of AI application builders, measured with Similarweb data, rose from low single digits in June 2025 to more than 10% by October 2025. And in Q1 2026, Wix said new user cohort bookings rose almost 50% year over year, with the CFO crediting a meaningful contribution from Base44.
Wix also reports 6.11 million total premium subscriptions at the end of 2025, a figure that includes Base44 but does not break it out.
Base44 traffic and audience
Traffic tools gave unclear readings when I checked, so read this section as rough context:
| Metric | Similarweb (September 2026) |
|---|---|
| Monthly visits | About 14M (not clearly labeled on the page) |
| Global rank | #3,479 |
| Average visit duration | 6 minutes 29 seconds |
| Pages per visit | 5.08 |
| Bounce rate | 41.73% |
The Similarweb page listed the United States, Brazil, the United Kingdom, Israel, and Canada as top countries. It showed two unlabeled percentages for each, so I am not publishing shares.
Semrush’s public page showed “19.72M traffic” with no time period, and a US rank of #2647. Those two readings do not match, and neither is a company figure, so do not treat either as a precise visit count.
Base44 pricing in 2026
These prices come from Base44’s own pricing page on October 20, 2026. They are billed annually, and the page says annual billing saves 20%.
| Plan | Price per month (annual billing) | Message credits per month | Integration credits per month | Notes |
|---|---|---|---|---|
| Free | $0 | 25 | 100 | Up to 5 apps |
| Starter | $16 | 100 | 2,000 | Unlimited apps, code edits, custom domain, one free domain for a year |
| Builder | $40 | 250 | 10,000 | AI model select, GitHub integration |
| Pro | $80 | 500 | 20,000 | Early access to beta features |
| Elite | $160 | 1,200 | 50,000 | Premium support |
| Enterprise | Custom | Custom | Custom | Contact sales |
The page does not list monthly-billing prices. An independent consultancy, Base44Devs, says an April 2025 archive showed $20, $50, $100, and $200 for the paid tiers, which fits the 20% annual discount. Confirm current monthly prices in the app.
Base44Devs also reports, from archived pricing pages, that the free plan’s daily message cap fell from 7 to 5 by September 2025 and its integration credits dropped from 500 to 100. That firm sells audit and migration services, so weigh its framing, but the free plan numbers above match the live page.
Product milestones that shaped the numbers
- Base 1: Base44’s own large language model, which Wix says makes it the first app-creation platform to launch one. A June 29, 2026 changelog entry added it to AI chat, per Base44Devs.
- Superagents and Figma-to-Base44: Both were cited in Wix’s Q1 2026 release.
- Wix integrations: Wix-billed workspaces can buy certain Elite plans, and Wix store products can be managed in the app editor, according to Base44’s product changelog as summarized by Base44Devs.
- More recent launches: Wix’s press page lists native Google Ads campaign management (September 9, 2026) and Base Code (September 28, 2026) as headlines. I did not find details beyond those titles.
How Base44 compares with other AI app builders
| Tool | Last reported ARR | Date | Source type |
|---|---|---|---|
| Base44 | $200M+ | Aug 2026 | Founder post |
| Lovable | About $400M | Feb 2026 | Tech Insider, citing TechCrunch and Lovable |
| Bolt.new | About $40M | Mar 2025 | Sacra estimate |
The dates differ by up to 17 months, so this is not a like-for-like race. If you want to track those competitors in detail, we cover Lovable’s numbers and Replit’s statistics on their own pages.
Base44 statistics that deserve a second look
1. Trustpilot is split down the middle. Trustpilot showed 2.8 out of 5 from 917 reviews on October 20, 2026, with 768 in the past 12 months. About 34% of reviews were five stars and 54% were one star, with very few in between. The newest review was dated October 16, 2026. Review sites attract strong opinions, and the sample is small next to millions of users, but a split like this usually means the product delights some people and frustrates others.
2. Revenue figures mix up ARR and revenue. One aggregator lists $150 million as “annual revenue.” Wix called it ARR, which is a run-rate.
3. A popular “Base44 statistics” page is not about this company. I found a page titled “Base44 Statistics 2026” on Gitnux that lists smart contract deployments, token supply, and DEX volume, with no source for any figure. It describes something else entirely, so do not use it for Base44, the AI builder.
4. User counts are stale. The last number Wix disclosed is from November 2025.
5. Margins rest on a forecast. The 60% gross margin is an expectation for the second half of 2026, not a result.
6. Headcount is unclear. The only confirmed figure is eight employees at the time of the sale. One data aggregator shows conflicting numbers, so I left it out.
What these statistics mean if you build with Base44
- For prototypes and internal tools, the free and Starter tiers are a quick way to test an idea. Message credits run out faster than most people expect when you iterate.
- For business use, read the terms and security pages. Base44Devs notes the contracting party in the terms moved to Wix.com Ltd. in late 2025, and that SSO enforcement, audit logs, and SLAs are Enterprise-only.
- For cost planning, track credit use for a few weeks before you pick a tier, since credit prices vary by action and model.
- For long-term projects, a successful prototype often needs engineering review before it handles real customer data. If that is you, a team that does custom web application development can take over from the AI draft.
Base44 statistics FAQ
What is Base44’s ARR?
Wix reported about $100 million in March 2026 and about $150 million in May 2026. Founder Maor Shlomo said in August 2026 that Base44 passed $200 million, as reported by CTech.
How many users does Base44 have?
Wix said Base44 had served over 2 million users in November 2025. Sacra estimates 10 million in August 2026, but gives no source, and Wix has not confirmed it.
How much did Wix pay for Base44?
About $80 million in initial consideration, announced June 18, 2025, plus earn-outs through 2029. About $25 million of the initial amount was set aside as employee retention bonuses.
Is Base44 profitable?
Wix does not report Base44’s profit. It said gross margin was near zero entering 2026 and expects about 60% in the second half of 2026. The founder reported about $189,000 in profit for May 2025, before the sale.
How much does Base44 cost?
Free is $0. Paid plans run $16, $40, $80, and $160 per month on annual billing, with custom Enterprise pricing, according to the pricing page on October 20, 2026.
Is Base44 related to a crypto token?
No. Some sites with the same name describe a blockchain project. The AI app builder owned by Wix is a different product.
Who owns Base44?
Wix owns it. Base44 operates as a distinct product under Wix, with Maor Shlomo as founder and CEO.
Sources
Pages reviewed on October 20, 2026. Many growth figures are company-reported or third-party estimates, so confirm anything you plan to headline.
- Wix, “Wix Further Expands into Vibe Coding with Acquisition of Base44” (June 18, 2025) https://www.globenewswire.com/news-release/2025/06/18/3101508/0/en/Wix-Further-Expands-into-Vibe-Coding-with-Acquisition-of-Base44-a-Hyper-Growth-Startup-that-Simplifies-Web-and-App-Creation-with-AI.html
- Wix, Third Quarter 2025 Results (November 19, 2025) https://seekingalpha.com/pr/20312901
- Wix, Fourth Quarter and Full Year 2025 Results (March 4, 2026) https://www.wix.com/press-room/home/post/wix-reports-fourth-quarter-and-full-year-2025-results
- Wix, First Quarter 2026 Results (May 13, 2026, SEC Exhibit 99.1) https://www.sec.gov/Archives/edgar/data/1576789/000162828026034370/firstquarter2026results.htm
- Wix, Second Quarter 2026 Results (August 4, 2026) https://www.wix.com/press-room/home/post/wix-reports-second-quarter-2026-results
- TechCrunch, “6-month-old, solo-owned vibe coder Base44 sells to Wix for $80M cash” (June 18, 2025) https://techcrunch.com/2025/06/18/6-month-old-solo-owned-vibe-coder-base44-sells-to-wix-for-80m-cash/
- CTech by Calcalist, “Base44 doubles ARR to $200 million in just five months” (August 20, 2026) https://www.calcalistech.com/ctechnews/article/syw900pvdzg
- CTech by Calcalist, Wix Q3 2025 coverage (November 19, 2025) https://www.calcalistech.com/ctechnews/article/sy194qsg11g
- Sacra, Base44 revenue, valuation and news https://sacra.com/c/base44/
- GetLatka, Base44 revenue (updated October 7, 2026) https://getlatka.com/companies/base44
- Base44Devs, “Base44 After Wix Acquisition: What Changed in 2026” (independent consultancy) https://www.base44devs.com/blog/base44-after-wix-acquisition-what-changed
- Base44, Pricing page https://base44.com/pricing
- Similarweb, base44.com overview (September 2026 data) https://www.similarweb.com/website/base44.com/
- Trustpilot, base44.com reviews https://www.trustpilot.com/review/base44.com
- Tech Insider, “Lovable vs Bolt.new vs v0” (last modified September 11, 2026), for the competitor ARR comparison https://tech-insider.org/au/lovable-vs-bolt-new-vs-v0-2026/
