Umami Analytics Statistics 2026: GitHub Stars, Pricing, Funding, Downloads and Releases

Umami is an open-source, privacy-focused web analytics platform that you can host yourself or run through Umami Cloud.

It uses no cookies, positions itself as an alternative to Google Analytics, Mixpanel and Amplitude, and is released under the MIT license. Umami Software, Inc. runs the cloud service, and Mike Cao is the byline on Umami’s blog post I read from September 2026.

Umami publishes a few headline numbers (stars, downloads, contributors) and clear pricing, but it does not publish revenue, a customer count or a team size in anything I could read.

Umami Analytics Statistics

GitHub and open source

• Stars and forks: 39.5k stars and 8.4k forks on October 22, 2026, with 140 watchers. The homepage rounds this to “39K+.”
• License: MIT, per GitHub, the Umami comparison page and a hosting vendor’s review (Cloudzy, October 1, 2026). MIT is more permissive than Plausible’s AGPL, so companies can reuse the code with fewer conditions.
• Contributors: The homepage claims “400+,” but GitHub’s page showed no count when I loaded it, so I cannot confirm it.
• Forks vs stars: Many of the repositories that surfaced in my search are forks of the main project, so a plain GitHub search will show look-alikes. The official repository is umami-software/umami.
• Star history: I found no dated earlier star counts I could trust, so I make no growth claim.

Downloads and usage claims

• “30M+ downloads”: Shown on Umami’s homepage with no definition. It could mean Docker pulls, npm installs, or both, and the page gives no date or method. I would quote it only as “Umami says.”
• “Trusted by thousands of companies”: The homepage lists AMD, Accenture, GM, ESPN, Siemens, Intel, Hulu and VSP as logos. These are marketing logos, and I could not verify that each is a paying customer or what they use Umami for.
• Missing: No paying-customer count, no number of tracked websites and no active-user figure appear on the pages I read.
• npm: I could not pull download counts this session, so I give none. If you add them later, compare any growth with React’s, which rose about 4x in the same window I measured in earlier articles.

Umami Analytics Pricing

Umami’s pricing page (read October 22, 2026) lists these Cloud plans. It shows no effective date beyond a 2026 copyright line.

• Self-hosting: Free. You pay for your own server and database.
• Business plan: Umami’s v3.1 post says it adds session replays, white-labeling and Streaming API access, along with the limits above.
• Overage math: At the listed Pro rate, an extra 1 million events would cost about $30. That is my arithmetic from the per-event price, so confirm it on the pricing page.
• Pricing changes: The Business plan arrived with v3.1. I could not see older prices, so I cannot say how plans have changed.

Umami Analytics Funding and company

• Pre-seed: Umami raised $1.5 million, led by Race Capital, announced July 26, 2022 (CIO Influence; its metadata shows July 25). The article calls Umami “the world’s fastest growing open-source and privacy-focused web analytics platform,” which is the announcement’s own wording, and I could not verify it.
• Later rounds: I found no seed or Series A announcement. Several funding databases appeared in my search, but I did not read them, so I do not cite their figures.
• Revenue, profit and team size: None published in the pages I read.
• Entity: The pricing page footer reads “© 2026 Umami Software, Inc.”

Umami Analytics Releases and product changes

• v3.1 features: Boards, white-labeling, Core Web Vitals and page-load metrics, shareable URLs for pixels and links, multi-value filtering and session replays.
• v3.4.0 features: Annotations on charts, read-only MCP support for AI assistants (off by default on self-hosted installs), account API keys, a new TypeScript API client, saved funnels and goals through the API, and a data-distinct-id tracker attribute.
• Database: Since v3, PostgreSQL is the only relational database supported (Cloudzy, Oct 1, 2026). Umami’s own v3.4.0 notes also mention ClickHouse timezone fixes, so ClickHouse support exists in some form.
• Release pace: Six tagged releases (counting v3.3.1) between November 2025 and September 2026, about ten months, going by the dates above.

The v3.1 date differs between sources by about two weeks. I used Umami’s own blog for the date and flagged the other.

Script size and privacy claims

All of the following are written by Umami, not independent testers.

• Script size: “Under 2 KB.” Umami’s comparison page also lists Google Analytics at about 45 KB and calls Umami “over 20x smaller.” No method is given, and Plausible, which claims 54 times smaller than Google Analytics, uses a different baseline.
• Cookies and consent: Umami says it “uses no cookies” and “tracks no personal data,” and that it supports GDPR, CCPA and PECR obligations. Whether you still need a consent banner depends on your lawyer and your region, not on a vendor page.
• Page last verified: The Google Analytics comparison says “Last verified August 2026.”

Ratings

• G2: 4.5 out of 5 from 6 reviews (page modified October 17, 2026). Six reviews is too few to read as a trend.
• Capterra: I found no Umami listing I could confirm.

Umami and Plausible side by side

Both are cookie-free analytics tools. These figures come from the two articles on this site, so each carries its own source and date.

Plans measure different things (events vs pageviews), so the entry prices do not compare directly. For the full Plausible numbers, see our Plausible Analytics statistics article.

What the Umami Analytics numbers suggest?

• Umami has the larger open-source following. About 39.5k stars and 8.4k forks, against Plausible’s 28.7k stars.
• It is the easier one to try for free. A permanent free cloud plan and a free self-hosted option under MIT.
• The business side is opaque. One 2022 funding round, with no public revenue, customer count or team size.
• Product work is steady. Version 3 shipped in late 2025 and a new minor release has appeared roughly every month or two since.
• The big-company logos prove less than they look like. They are marketing claims with no usage detail.

FAQ

Sources

• Umami homepage and pricing page (read Oct 22, 2026; undated company claims)
• GitHub: umami-software/umami (Oct 22, 2026) and v3.4.0 release (Sep 17)
• Umami blog: Umami v3.1 (Mar 18, 2026; company source)
• Umami: Umami vs. Google Analytics (last verified Aug 2026; vendor-written)
• Umami blog: 6 Best Self-Hosted Web Analytics Tools in 2026 (Sep 1, 2026; vendor-written)
• Cloudzy: Umami review (Oct 1, 2026; hosting vendor)
• CIO Influence: Umami raises $1.5 million pre-seed (Jul 26, 2022)
• G2: Umami reviews (page modified Oct 17, 2026)