Plausible Analytics is a privacy-focused, open-source web analytics tool built as a simpler alternative to Google Analytics.
It uses no cookies, shows one page of stats and charges by monthly pageviews. Uku Taht started it alone in December 2018, and Marko Saric joined in 2020.
It is bootstrapped, based in the EU and competes with Google Analytics, Matomo, Fathom, Simple Analytics and PostHog.
Plausible has long published its numbers, but most of its public revenue data is from 2019 to 2022, and I could not find a current official revenue figure.
Plausible Analytics Statistics
| Metric | Figure | Date | Source |
|---|---|---|---|
| Paying subscribers | “21k” / “over 21,000” | Oct 2026, undated | Plausible homepage and about page |
| Revenue milestone | $1 million ARR on June 2, 2022 | Jun 22, 2022 | Plausible blog |
| Pageviews tracked | “313B” (period not defined) | Oct 2026, undated | Plausible homepage |
| Team size | 10 | Oct 2026, undated | Plausible about page |
| Funding | None; “self-funded and profitable” | Oct 2026, undated | Plausible about page |
| Starting price | $9 a month for up to 10,000 pageviews | Oct 2026, undated | Plausible homepage |
| GitHub stars | About 28,700 | Oct 22, 2026 | GitHub |
| License | AGPL-3.0 (tracker script is MIT) | Oct 22, 2026 | GitHub |
| Uptime, last 90 days | 99.99% | Oct 2026, undated | Plausible homepage |
| Capterra rating | 4.6 out of 5 from 8 reviews | Page updated Oct 21, 2026 | Capterra |
Plausible Analytics Revenue and growth
Plausible has not given a current revenue figure in the pages I could read. The data points I could trace:
| Date | MRR (monthly recurring revenue) | Source |
|---|---|---|
| May 2019 | $64 (first paying subscribers) | Plausible blog, Jun 22, 2022 |
| Feb 2020 | $403 | Plausible blog, Jun 22, 2022 |
| Dec 2020 | $8,999 | Plausible blog, Jun 22, 2022 |
| Apr 2021 | $22,290 | Plausible blog, Jun 22, 2022 |
| Jan 2022 | $55,411 | Plausible blog, Jun 22, 2022 |
| Jun 2, 2022 | $83,637 (about $1M ARR) | Plausible blog, Jun 22, 2022 |
- $1 million ARR was reached on June 2, 2022, about 3.5 years after launch, per Plausible’s own post. The about page says it “crossed $1 million” in 2022.
- $3.1 million ARR “by late 2024”: The Tiny Empires newsletter (June 21, 2026) says this was publicly reported, but I could not find a primary source, so treat it as unconfirmed.
- Profitability: The about page calls the company “self-funded and profitable, with no outside investors and no plans to sell,” with subscription revenue as its only income. No profit figure is given.
- Revenue after 2022: I found no company-published figure. A subscriber count of 21,000 is the best recent signal.
Plausible Analytics Subscribers, sites and pageviews
| Date | Paying subscribers | Other usage figures | Source |
|---|---|---|---|
| Apr 2021 | 2,700 | 14,000+ websites; 1.4B+ pageviews counted | It’s FOSS interview |
| Jun 2022 | 7,000+ | Stats for 50,000+ websites; 1B+ monthly pageviews | Plausible blog |
| Oct 2026 | 21,000+ | “313B” pageviews tracked (period undefined) | Plausible homepage |
- Growth: Subscribers rose about 3x between June 2022 and October 2026, by those two sources, though the 2026 figure has no exact date.
- “313B” pageviews: The homepage gives no period, so I do not know if it is a yearly or all-time total. Do not quote it without that caveat.
- Notable users named by Plausible: Stripe, Mozilla, Basecamp, Ghost, Hugging Face, Home Assistant, MongoDB, the Python Software Foundation, Harvard University and Sentry. The homepage also features quotes from Clem Delangue (Hugging Face), DHH (37signals) and John O’Nolan (Ghost). These are testimonials the company picked, and the page gives no dates for them.
Plausible Analytics Team and funding
- Team: 10 people today (about page). It was 2 in April 2021 and 4 in June 2022 (Plausible blog). The Community Edition post from February 23, 2024 mentions 8 core team members.
- Funding: None. Plausible says it is “funded entirely by our subscribers” and has never accepted outside investment.
- Marketing: The founders say they have never spent on ads, affiliates or paid endorsements.
- Giving back: The 2022 post says 5% of gross revenue goes to environmental and open-source causes, with about $20,000 collected in 2021.
Plausible Analytics GitHub and open source
- Stars and forks: About 28.7k stars and 1.8k forks on October 22, 2026. A third-party blog from September 2026 listed 27,775 stars, which fits the same growth line, though it gave no as-of date.
- License: The Community Edition is AGPL-3.0 and the JavaScript tracker is MIT. Plausible changed the main code from MIT to AGPL in October 2020, after large companies wanted to resell it without contributing back, per its 2021 and 2022 posts.
- Community Edition: Renamed on February 23, 2024. It is “the same code running in production” on Plausible’s hosting, released twice a year. Funnels, e-commerce revenue metrics and the Sites API are cloud-only, and the Community Edition has community support only.
- Self-host economics: The same post says self-hosters donate about $300 a month (about $150 a month in 2021). Plausible has no count of self-hosted installs.
- Contributors and releases: GitHub’s page showed neither a count nor a release list.
Plausible Analytics Pricing
Plausible’s homepage (read October 22, 2026, undated) shows these starting prices, billed monthly, for sites up to 10,000 monthly pageviews. Prices rise with traffic, and I could not see the higher tiers.
| Plan | Starting price | Sites | Team members | Other |
|---|---|---|---|---|
| Starter | $9 a month | 1 | None listed | 3 years of data retention |
| Growth | $14 a month | Up to 3 | Up to 3 | |
| Business | $19 a month | Up to 10 | Up to 10 | 5 years of retention; Stats API at 600 requests an hour |
| Enterprise | Custom | 10+ | 10+ | 5+ years of retention; SSO, Sites API, managed proxy |
- Trial: 30 days, no credit card, with all Business features. There is no permanent free cloud plan (Plausible docs, last updated September 29, 2026).
- Yearly billing: “2 months free.”
- Discount: 15% off Business annual plans for nonprofits, educational institutions and open-source projects (same docs page).
- Self-hosting: Free to license under AGPL, but you pay for hosting and maintenance.
The pricing page itself would not load, so confirm the higher pageview tiers on Plausible’s site.
Plausible Analytics Script size and performance claims
- Plausible’s claim: The homepage says the script is “54 times smaller than Google Analytics” and that visitors “download 135KB less JavaScript.”
- Older “under 1 KB” claim: Many third-party pages and GitHub project descriptions still say “less than 1 KB.” Plausible’s own current page does not, and I could not find a current exact byte count. If Google Analytics’ script is about 137 KB, 54 times smaller works out to roughly 2.5 KB. That is my arithmetic, not a Plausible figure.
- Uptime: 99.99% over the last 90 days, from Plausible’s homepage (company measurement, undated).
- Carbon claim: Plausible says a site with 100,000 monthly visitors saves about 4 kg of CO2 a year by switching. It gives no method.
Plausible Analytics Ratings
- Capterra: 4.6 out of 5 from 8 reviews (page updated October 21, 2026). Eight reviews is a very small sample.
- G2: I could not read it, so I give no figure.
Market share
I could not read W3Techs’ Plausible page, so I have no verified share of websites. Plausible loads from a script on each site, so detection tools can see it, but I have no number. For the other side of the market, see our PostHog statistics article.
What the numbers suggest?
- Plausible is small, profitable and independent. A team of 10, no outside funding, and 21,000+ paying subscribers.
- It grew by word of mouth and transparency. Plausible says it has never paid for advertising, and its public revenue posts were part of its marketing.
- The open-source side is active. About 28,700 stars, an AGPL license, twice-yearly Community Edition releases and a small donation stream.
- Entry pricing is low. $9 to $19 a month at 10,000 pageviews, with a 30-day trial and no free plan.
- Current revenue is unknown. The latest firm number is $1 million ARR in 2022.
FAQ
How many customers does Plausible Analytics have?
More than 21,000 paying subscribers, per Plausible’s homepage and about page (October 2026, undated).
How much revenue does Plausible make?
Plausible reached $1 million ARR on June 2, 2022. I found no current figure from the company. A newsletter reports $3.1 million ARR by late 2024, but I could not confirm it.
Is Plausible Analytics free?
The cloud service is paid, with a 30-day free trial and no permanent free plan. The Community Edition is free to self-host under AGPL.
How much does Plausible cost?
Starter is $9 a month for up to 10,000 pageviews, Growth $14, Business $19, and Enterprise is custom. Prices rise with traffic.
Is Plausible Analytics open source?
Yes. The Community Edition uses AGPL-3.0 and the tracker script is MIT. Some features, such as funnels and the Sites API, are cloud-only.
Does Plausible have investors?
No. The company says it is self-funded and profitable, with no outside investors.
How big is the Plausible script?
Plausible says it is 54 times smaller than Google Analytics. Older claims of “under 1 KB” are not on its current page, and I could not find an exact size.
Sources
- Plausible homepage and About page (read Oct 22, 2026; undated company claims)
- Plausible subscription plans docs (last updated Sep 29, 2026)
- Plausible blog: How we built a $1M ARR open source SaaS (Jun 22, 2022; company source)
- Plausible blog: Introducing Plausible Community Edition (Feb 23, 2024; company source)
- It’s FOSS: Interview with Plausible’s co-founder (Apr 11, 2021)
- Tiny Empires: Inside a Tiny Empire, Plausible Analytics (Jun 21, 2026; newsletter, secondary source)
- Seline: Plausible Analytics pricing (Aug 11, 2026; written by a competitor, used only to cross-check plan names)
- GitHub: plausible/analytics (Oct 22, 2026) and Bright Coding blog (Sep 2, 2026; third-party, undated star count)
- Capterra: Plausible Insights reviews (page updated Oct 21, 2026)
