Duda is a website builder made for agencies, freelancers and software companies that build sites for other people. Its main selling point is white-labeling: you can put your own brand on the editor and client dashboard.
It competes with Wix Studio, Webflow and WordPress more than with the do-it-yourself builders.
Duda is private and does not publish revenue or profit. So this page uses what can be traced: W3Techs’ detection data, live pricing, G2 reviews, the 2021 funding report and Duda’s own claims.
Data was checked on October 20, 2026, and each figure says who reported it.
Duda Statistics
| Metric | Figure | Date | Source |
|---|---|---|---|
| Share of all websites | 0.7% | Oct 2026 | W3Techs |
| Share of known CMS market | 1.1% | Oct 2026 | W3Techs |
| G2 rating | 4.6 out of 5 from 792 reviews | Oct 17, 2026 | G2 |
| Active websites on the platform | 1 million, from 22,000+ organizations | Dec 11, 2025 | Duda press release |
| Sites built (company “about” page) | 14 million+ | Undated | Duda |
| Total funding raised | $100 million | Jun 15, 2021 | TechCrunch |
| Cheapest plan | $19 a month, billed annually | Oct 20, 2026 | Duda pricing page |
Duda market share
W3Techs listed these shares on October 20, 2026:
| Platform | Share of all websites | Share of known CMS market |
|---|---|---|
| Wix | 4.2% | 6.2% |
| Squarespace | 2.4% | 3.6% |
| Joomla | 1.1% | 1.6% |
| Tilda | 0.8% | 1.2% |
| Webflow | 0.8% | 1.2% |
| Duda | 0.7% | 1.1% |
| GoDaddy Website Builder | 0.6% | 0.9% |
| Framer | 0.2% | 0.3% |
Duda sits just behind Webflow and Tilda in W3Techs’ list. W3Techs’ Duda page named Hotmart.com, Paginegialle.it, Teamsideline.com, Qdq.com and Vendty.com as example sites.
It did not give a rank or a text description of Duda’s trend, so I make no claim about whether its share is rising or falling.
Sites, customers and scale
Duda’s numbers do not line up neatly, because they use different definitions and dates.
- Dec 11, 2025 press release: More than 22,000 organizations have used the platform to build 1 million active websites. This is boilerplate in an AI product announcement.
- Company “about” page (undated): 14 million+ sites built, 450,000+ businesses and 100 million+ monthly visits, with “thousands” of agencies. Partners named include Thryv, Hibu, Italiaonline, 1&1 Ionos and UOL.
- June 2021 (TechCrunch): More than 1 million published websites built by 17,000 developers. In 2019 the figures were 560,000 websites and 6,000 web professionals.
Read these carefully. “Active websites,” “sites built” and “published websites” are different measures. The 2021 and 2025 figures both say 1 million, and Duda does not explain the gap. Treat all three as company claims.
Funding and company
- Series D: $50 million, announced June 15, 2021, led by Claridge IL, with Susquehanna Growth Equity and Vintage Investment Partners joining. Total raised: $100 million (TechCrunch, Jun 15, 2021).
- Valuation: Not disclosed. CEO Itai Sadan said it had tripled since the previous round (TechCrunch, 2021).
- Customer origin: Sadan said about 60% of customers migrate from WordPress, based on agencies Duda surveyed (TechCrunch, 2021).
- Business mix (2021): SaaS made up about half the business. Ecommerce grew 65% and made up about 20% of revenue, but TechCrunch does not clearly say who stated those two figures.
- IPO: Sadan said in 2021 he expected an IPO in two or three years. I found no sign of one, and no funding round or acquisition since 2021 in the sources I checked.
- Offices: Tel Aviv, Louisville (Colorado), London area and Florianópolis (Brazil), per Duda’s about page. Duda’s December 2025 release describes it as Boulder, Colorado-based.
Pricing
Duda’s pricing page showed these plans on October 20, 2026 (USD per account):
| Plan | Monthly billing | Annual billing (per month) | Published projects | Team seats | Support |
|---|---|---|---|---|---|
| Basic | $25 | $19 | 1 | None listed | |
| Team | $39 | $29 | 1 | 3 | |
| Agency | $69 | $52 | 4 | 6 | Priority |
| White Label | $199 | $149 | 4 | 6 | Priority |
| Custom | Contact sales | Contact sales | Custom | Custom | 24/7 |
- Annual plans are charged upfront, and the page says “save up to 25%.”
- All plans include 150 monthly AI credits.
- Team and above include unlimited client accounts. Agency and White Label add AI widget generation at account level. Custom adds API access and advanced white-label options.
- Extra published projects: $17 a month or $168 a year on Team, Agency and White Label, and $19 a month or $171 a year on Basic.
- AI Visibility add-on: $19 a month (Starter, 1 domain, 20 prompts) up to $195 a month (Scale, 20 domains, 500 prompts).
- Trial and guarantee: 14-day free trial with no card, plus a 30-day money-back guarantee.
I read the first 100,000 characters of the pricing page, so some fine print may be missing.
Duda AI features and agency data
- AI Stack (Dec 11, 2025): Duda launched a bundle of AI tools covering conversational site editing through an in-platform copilot and an MCP server, site and element generation, content generation, client management by natural-language commands, and SEO help. Duda claims SEO and related tasks are “up to nine times faster”. That is a maximum claim from Duda, not a measured average, and the release gave no adoption figures.
- Content Collection (Apr 23, 2025): A tool that helps agencies gather client information. Duda cited a survey of 120 digital marketing agencies, saying 87% of content collection delays are caused by clients (TechRadar, Apr 23, 2025).
- Agency AI survey: Duda surveyed its own customers in November and December 2025 and got 36 responses, mostly small agencies (89% have up to 10 staff), in North America (61%), Europe (22%), Asia (14%) and the Middle East (3%). Results reported in early February 2026:
| Finding | Share |
|---|---|
| Top 2026 AI priority: efficiency and higher margins | 78% |
| Process automation ranked second | 64% |
| Plan to use AI to expand service offerings | 44% |
| Top concern: “AI slop” (low-quality AI content) | 64% |
| Worry clients will misunderstand AI’s role | 50% |
| Fear being replaced by AI | 31% |
| Expect downward pricing pressure | 28% |
With 36 respondents, all customers of one vendor, this shows sentiment inside that group and not the agency market as a whole.
Duda Customer ratings
- G2: 4.6 out of 5 from 792 reviews (page dated October 17, 2026). The page I read did not list pros and cons.
- For comparison, G2’s comparison page shows Webflow at 4.4 from 996 reviews and Wix Studio at 4.6 from 83, with no data date.
- PCMag named Duda its Editors’ Choice website builder in 2018, per Duda’s about page. That is old and self-cited.
What the Duda numbers suggest?
- Duda is a niche agency tool with a steady footprint. It holds 0.7% of all websites, close to Webflow and Tilda.
- Reviews are solid and numerous. 792 G2 reviews at 4.6 is a bigger sample than Tilda’s 76 or Wix Studio’s 83, though smaller than Webflow’s 996.
- Scale claims need care. The 1 million and 14 million figures use different definitions.
- Pricing targets agencies. Entry is $19 a month annually, but the white-label tier is $149 a month annually.
- No fresh financial data. The last public funding news I found is from 2021.
- AI is the current push. AI Stack, the MCP server and the AI Visibility add-on are the 2025 and 2026 additions.
If you are weighing a white-label platform against hiring an agency for a client site, our website design service shows what a custom build looks like.
FAQ
How many websites use Duda?
W3Techs detects Duda on 0.7% of all websites (October 2026). Duda says 22,000+ organizations have built 1 million active websites (December 2025) and its about page says 14 million+ sites built.
How much does Duda cost?
Plans run from Basic at $19 a month billed annually ($25 monthly) to White Label at $149 a month billed annually ($199 monthly), plus a custom tier, per Duda’s pricing page on October 20, 2026.
Is Duda free in 2026?
There is a 14-day free trial with no credit card, and a 30-day money-back guarantee. I did not see a permanent free plan.
How much funding has Duda raised?
$100 million in total, including a $50 million Series D in June 2021. I found no later round.
Is Duda good for agencies?
G2 users rate it 4.6 out of 5 from 792 reviews. Duda’s own survey of 36 agencies is too small to generalize.
What is Duda’s market share?
0.7% of all websites and 1.1% of sites with a known CMS (W3Techs, October 2026).
Sources
- W3Techs: CMS overview (Oct 20, 2026)
- W3Techs: Duda usage (Oct 2026)
- Duda pricing (viewed Oct 20, 2026)
- Duda about page (undated)
- G2: Duda reviews (Oct 17, 2026)
- G2: Webflow vs Wix Studio (date of data not stated)
- TechCrunch: Duda raises $50M (Jun 15, 2021)
- Duda AI Stack press release, via myMotherLode (Dec 11, 2025)
- TechRadar: Duda Content Collection tool (Apr 23, 2025)
- IT Brief: Agencies embrace AI to boost efficiency but fear slop (early Feb 2026; Duda-sponsored survey)
